LECTURES
Globaleyes specializes in professional lectures on a broad variety of corporate-cultural topics, customized to meet the specific needs of the audience.
Our lectures include:
Managing Human Resources Dilemmas across Cultures
Every aspect of HR, from recruiting and interviewing, to evaluation of employees and motivating them, profoundly differs from culture to culture.
This lecture provides HR professionals with useful insights into the impact of culture on the HR process, and gives them tips and skills on how to deal with the benefits and challenges of cultural diversity within their organization.
The Cultural Challenges of Mergers and Acquisitions
M&A’s pose several interconnected challenges stemming from differences in national and corporate/organizational cultures.
One of the main dangers is that the acquired company loses its uniqueness as a result of differences in corporate cultures. So, for example, the mega-merger of France’s Alcatel and America’s Lucent resulted in a fiasco, stemming from unbridged cultural gaps.
This lecture will help all people involved in the M&A process to understand and identify the cultural differences in order to unite the different cultures in a meaningful and profitable way.
Sales and Marketing in a Multicultural and Changing World
The marketing process involves serious dilemmas, which become magnified when faced with new global markets with different cultural orientations.
This lecture, through examples and case studies, will help Marketing people understand different markets and customer needs in a wide range of cultural contexts. It will provide them with tips and tools to negotiate this dynamic and fascinating aspect of global business.
Negotiating to Win in the Global World
Negotiating styles are deeply rooted in cultural behaviors, and differ greatly among people, regions and nations. Understanding the cultural context in which negotiations are conducted is vital to success in the global business arena.
This lecture identifies different types of negotiating styles and demonstrates different negotiation tactics in order to provide participants with proven techniques to successfully conclude cross-border talks and negotiations.
Managing Cultural Differences: Leadership Strategies for the New World
Now, more than ever, there is greater demand for learning how to manage cross cultural and virtual global teams.
The advantages of these teams are obvious, but less understood are the frustrations, conflicts and challenges of managing employees from different cultures.
This lecture will provide Cross-cultural Managers with the best practices of experienced global managers that will help them to better communicate with peers and subordinates to create a more productive, cooperative and effective work environment.
Do All Customers Want the Same Thing? – A Comparison of Customer Care in Different Cultures
The customer who walks through your door, calls on the phone, wishes to purchase your product, service or system, or simply asks a question, may look, act, think and have very different expectations about Customer Care than the client you have traditionally served.
A multicultural customer base poses special challenges and opportunities for organizations and service providers.
This lecture will help service providers better understand different cultural expectations and will give them tools to successfully address culturally driven marketing issues.
How do you build trust with people you have never seen?– Bridging Cultural Differences in Virtual Global Teams
The last 10 years have seen a rapid rise in the profusion of Virtual Global Teams in organizations of all types and sizes. People of different cultures, mindsets and languages are involved in ongoing projects with colleagues and clients across the globe.
This lecture focuses on the challenges that remote and virtual working relationships present, and provides you with tips and solutions to effectively deal with them, in order to create a more productive, profitable and trusting work environment.