October 31, 2018

You’re in a meeting and you ask your teammate if they can get their project done before next week. They say yes and go on to describe their plans with family who are visiting from India this week.  What do you do next? Do you go on with your meeting expecting the work will be done, or do you stop and ask your teammate when they think they can complete their project? If you’re from a low context culture (like the U.S. , Germany...

June 28, 2018

Every four years, the biggest sporting event in the world teaches us invaluable lessons about cross cultural communication when multinational corporations utilize the FIFA World Cup to promote their brands to cultures around the world.
The World Cup offers the perfect avenue to reach multiple cultures. A global audience of 3.5 billion people watches the best nations in the world compete for glory in the beautiful game, an audi...

June 4, 2018

“To understand someone, walk a mile in their shoes.”

And to understand your audience, spend an hour in their seat, watching the presentation that you’re about to give.

Here is the mistake most presenters make: they believe that their presentation will be interesting to others because it is interesting to them. They think that if the material is good, then the presentation will be good. But that is just not true.

A presentation is...

December 10, 2017

Do you know specifically what makes you an American? A Canadian? An Israeli? An Indian? a Japanese? I am not referring to your place of birth, but rather the totality of your speech, gestures, interpersonal behaviors, communication style, everyday etiquette, values and assumptions.

Taken together, these comprise your culture. Knowing where your own culture ends and that of another businessperson’s begins is Step One on the path...

February 6, 2017

You just got done with giving your Global Sales Training or your Technical Services Course.  Everything went well, and all in all you are quite satisfied.  The participants came from many different countries, as there were some from Israel, the United States, Sweden, China, Singapore and India.  As you reflect on the participation, you realize that the attendees from the United States and Israel, together with the two women fr...

December 25, 2016

The internet has made it possible to communicate at one click of a button. Emails and video conferencing have allowed information to be transferred regardless of the time and location. It is now possible talk to someone living in another country from the comfort of your home or office. Many companies are also accepting foreign talents to grow their business.

Working in a culturally diverse environment, however, makes it easy to...

August 20, 2016

TESCO the largest supermarket in the UK had to pull out of the US market due to “disappointing” performance levels. From 2007 to 2013 TESCO had operated under the brand name of Fresh & Easy. They decided to close some 199 stores across the US. This was also the case for Wal-Mart, whose attempts to penetrate the German market ended woefully back in 2006. No matter the size of the firm, or profit levels, a concise and accurate u...

July 20, 2016

The value of understanding the necessary skills for building relationships across cultures is continuing to grow in its importance. As our world becomes more globally connected, companies are hiring from, merging with or working in a significantly wider variety of countries and with those from various cultural backgrounds.

If your company is on the verge of transitioning into a new culture (or has already made the change)...

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